Dustin Baker, CFP®, EA, ChFC®, RICP®, CLU®
Assistant Vice President, Wealth Advisor
Canandaigua National Bank & Trust
[email protected]A CERTIFIED FINANCIAL PLANNER™
professional, or CFP® practitioner, is a
financial professional who meets the
requirements established by the Certified
Financial Planner Board of Standards,
Inc. While some professionals may call
themselves financial planners, only
those who demonstrate the requisite
experience, education, and ethical
standards are awarded the CFP® mark.
A CFP® professional is trained to develop
and implement comprehensive financial
plans for individuals, businesses,
and organizations. He or she has the
knowledge and skills to objectively assess
your current financial status, identify
potential problem areas, and recommend
appropriate options. You're also working
with someone who's demonstrated
expertise in multiple areas of financial
planning, including income and estate tax,
investment planning, risk management,
and retirement planning.
A CFP® professional can help you create
a personal budget, control expenses,
and develop and implement plans for
retirement, education, and/or wealth
protection. A CFP® professional can offer
expertise in risk management, including
strategies involving life and long-term care
insurance, health insurance, and liability
coverage. He or she often can help with
your tax planning or manage your asset
portfolio based on your goals. Specifically,
a CFP® professional can help you:
- Establish financial and personal goals
and create a plan to achieve them
- Evaluate your financial well-being with
a thorough analysis of your assets,
liabilities, income, taxes, investments,
and insurance
- Identify areas of concern and help
you address them by developing and
implementing a financial plan that
emphasizes your financial strengths
while reducing your financial
weaknesses
- Review your plan periodically
to accommodate your changing
personal circumstances and financial
goals
Selecting a CFP® professional is like
choosing a doctor for your financial health.
Working with a CFP® professional involves
sharing very personal information, and
you will want to feel comfortable with
the professional you've chosen. He or
she should be knowledgeable, have
integrity, and demonstrate a commitment
to the highest ethical standards in the
industry. Also, a CFP® professional may
offer services to a particular clientele,
such as small-business owners, corporate
executives, or retirees, so be sure the
planner you select works with people
whose interests and goals are similar to
yours.
The financial world has become a very
complex place. Even if you're used to
handling your own financial affairs, the
time may be right to consult a CFP®
professional at Canandaigua National
Trust Company. We will review your
financial health and offer suggestions that
may help you pursue your financial goals.
This material is provided for general information purposes only. Past performance is not indicative of future investment results. Any investment involves potential risk, including potential loss of capital. Before making any investment decision, please consult your legal, tax and financial advisors. Non-deposit investment products are not bank deposits and are not insured or guaranteed by Canandaigua National Bank & Trust or its affiliates, or any federal or state government or agency and are subject to investment risks, including possible loss of principal amount invested.